The ambiguous headline is a rare and beautiful thing. As PR’s, we scan thousands of headlines every week looking for news relevant to our clients, and most of the time they do exactly what they say on the tin. But every now and again an absolute corker pops up. Perhaps they are honest mistakes – the result of a particularly busy day in the office – or perhaps the journalist has a wicked sense of humour.
I noticed a headline on the Yorkshire Post website last week that sparked my interest more than usual. It read: ‘Horsewoman died in freak show accident’. Now who else instantly thought of a half-woman/half-horse creature that died among other oddities in a freak-show accident?

Obviously this wasn’t the case and the headline actually referred to a very sad story about a woman who died in horse-show accident. You can see what the headline meant but it created a completely different meaning.
A quick Google search later and I had found a list of some classic ambiguous headlines that have appeared over the years. A few of the best were:
• Prostitutes appeal to Pope
• Enraged cow injures farmer with axe
• Iraqi head seeks arms
• Queen Mary having bottom scraped
• Police begin campaign to run down jaywalkers
There are also the ridiculously stupid headlines, which go beyond explaining the story, and explain the simply obvious:
• Something went wrong in jet crash, experts say
• Sneak attack by Soviet Bloc not foreseen
• Blue skies unless its cloudy
Take a closer look next time you read a paper and let me know if you spot any more gems.








