Consumers win on digital music, so why are the other entertainment industries so behind?

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The FT today reported how the value of music downloads and broadcasts has overtaken that of CD sales. For the music industry, this is no surprise. Over the past few years we have witnessed a huge step change in music “going digital” with big name bands snubbing their record labels and iPods becoming as prolific as slugs in a newly planted veg patch.

Meanwhile, the other media industries, particularly film and games, are sticking to their physical product roots and worrying about illegal downloads, ignoring the lessons that a heal-dragging attitude is fast teaching the music industry. From our side of the fence, we’ve seen a growth in young companies that are legitimate digital content retailers. Some have media players embedded within them, some monetise peer to peer sharing (P2P) and others are mobile. What they all have in common is incredibly tight Digital Rights Management (DRM) protection.

The speed at which the media and entertainment industries are willing to respond to consumer demand for digital is tiresome. We’ve been talking about the issues and barriers through our PR efforts for years now. With the proof of digital demand from the MCPS-PRS Alliance and extra pressure from this year’s explosion in green interest, with people realising that no physical products means no plastic packaging, will we see the fruition of a true digital revolution before the next decade?

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One Response to “Consumers win on digital music, so why are the other entertainment industries so behind?”

  1. Nick Says:

    For a while the film industry has been protected by just having much larger file-sizes than music, but that’s changing with the increase in broadband…

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