What does PR look like?

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Claudia woke up and decided she was simply awesome!

Claudia woke up and decided she was simply awesome!

 

Every morning, when a PR person awakens, they become fortune tellers and artisans.  Choosing the right outfit is an art form and by paying attention to the sound of our media loving souls, we can be anyone we want to be.

Nothing is static, including our moods.  When you wake up in the morning, before getting dressed, ask yourself, “who the heck am I today?”  This should be followed by, “who the heck do I want to be?”  The second question is only required if the answer to question 1 is inconclusive, unsubstantiated, or just not good enough. One should NEVER willingly opt to emulate a total loser.

A messy train wreck of an outfit is a direct reflection of what you are and your total lack of ambition. It’s not hard to figure out – if your mood is a lame duck then cook up a peacock of an outfit.  These are the fundamentals of personal PR!

Claudia obviously woke up this morning and said, “I am one hot tamale and capable of getting full page coverage in every national, for all of my clients, before lunch! After which, I shall retire to a private members club, drink cocktails and be adored by my public.” 

I have no doubt whatsoever that she did.

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