The Mousetrap

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Everyone loves mice

Everyone loves mice

The consumer technology giant Logitech has just seen the billionth computer mouse roll off its production lines. Their publicity machine merrily declared: “It’s rare in human history that a billionth of anything has been shipped by one company”. Well, actually that must happen quite a lot. If there are one billion mice, it stands to reason that there must also be a huge number of monitors, keyboards and other technology – not to mention companies that produce FMCGs…

Regardless, the first computer mouse ever produced is just about to hit 40 years of age. It was 9 December 1968 when Douglas C. Engelbart and his group of researchers at Stanford University put the first mouse through its paces. But Gartner analyst Steve Prentice has claimed that “the mouse will no longer be mainstream in three to five years”, given the arrival of touch-screen technology and other advances. Seems like a hit or mice statement to me.

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