Thin enough? Sure. Catchy enough? Not sure.



Whilst casually browsing the internet today I stumbled upon this gem of a story: Sony using a plus-size modelto advertise the thinnest LCD TV ever.

Ian Morris from CNET, has highlighted the irony of using Katie Green,  who ‘famously’ refused to lose weight when her agents told her it would beneficial to her career, and I have to say I agree with him.

Ignoring the TV, which I admit does look rather fabulous, I can’t help but wonder who came up with the idea of using the ‘Thin Enough?’ campaign. I can’t say it’s the most original advert I’ve ever seen.

Surely it’s going back to the ‘sex sells’ angle – which Sony clearly think is the case in this instance. Maybe this advert will appeal to men in the first instance, purely because it features a half naked, gorgeous woman – who looks remarkably thin, I might add. But as for reeling in women – a notoriously hard market to captivate in technology – a picture of a semi naked woman isn’t going to cut it.


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