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Life as a grad at Skywrite: varied, busy and (sometimes) glamorous!

December 23, 2011

It’s hard to write about a typical day in consumer PR here at Skywrite, so I thought I’d document one specific day to give a snapshot of what a day in the life of a grad at Skywrite is like…

My first job of the day is to pull together something called ‘industry buzz’ for one of our clients, this involves tracking the most talked about app developers and getting a handle on the main tech stories of the week. It’s a great way to keep up to date with the news and trends within the industry.

Excitement levels in the office are pretty high today – leading consumer tech site T3 approached us earlier this week to play starring roles in the latest “Junk or Genius” video feature, and filming takes place today. It’s not often PR’s get a chance be in front of the camera, so we all willingly stepped up to take part…You can see our expert opinions on a ‘high tech’ desk over here!

After the film crew leave, we all begin to calm down and I crack on with my to-do list. A key focus for today is to secure briefings at the tech trade show CES in Las Vegas.  The event is the biggest tech show in the world and is taking place in January, so we’ve only got a couple of weeks to get everything sorted. It’s important to get the key journalists visiting the event to meet with my clients. We sent out an email invite earlier on in the week, but today I pick up the phone and speak to our contacts to secure interviews and arrange times. It’s also a great way to speak to new contacts and strengthen relationships with those I already know. Logistically CES can be a nightmare, so it’s essential that we organise every last detail.

After lunch I work on securing review opportunities for some of my clients, this involves trawling the internet and magazines for potential review features and finding the best contacts to target. I then call them up to pitch my clients.  If they agree to review the product, I then package up and send out the kit and add the opportunity to our tracking document.

Last thing I do before switching off for the day is to send around a call agenda to a client. We have our weekly catch up call first thing tomorrow, so it needs to go over this afternoon, ready for the call. This involves pulling together all of our key actions, activities and achievements of the past week and our actions for the week ahead. I share it with our internal account team first, to make sure they haven’t got anything to add, and then send over to the client. It’s then time to head home and rest before the next day hits!

We’re hiring!

November 3, 2011

Alright everyone, it’s time to dust off those CVs.

Skywrite is looking for both account managers and senior account executives to assist across our portfolio of corporate and consumer accounts.

Work would include everything from technology and telecoms accounts to pure play consumer. This is a great opportunity to work across a broad spectrum of different clients – including some of the biggest brands out there!

Email for more information!

Website of the day

April 13, 2011

Never ones to miss out on a comedy website, Skywrite just stumbled across this little gem.

Yes, that’s right, an entire website dedicated to cats that look like Hitler…

Never fear, the monkeys will save you

September 28, 2010

There’s been many a story around this year’s Commonwealth Games in India, but the latest instalment in the saga, after the dodgy hotels in the athlete’s village, the snakes infesting the complex and collapsing bridges, is a troupe of trained MONKEYS sent to protect the athletes. Yes, today the Telegraph reports that a team of trained monkeys will be guarding the athletes at this year’s Commonwealth Games. The ‘highly intelligent primates have been patrolling stadiums and accommodation blocks to scare off other wildlife including wild monkeys, dogs and even snakes.’

The Langur monkeys are known for their ‘intelligence but also their aggression’ and are ‘highly effective in deterring other animals from taking up residence’. Maybe they make like a skunk and let off a pungent scent…Poor athletes. Not 100% sure Tom Daley knew what he was letting himself in for, poor little diving boy. Still, better to have a beaming monkey on patrol than dive into a pool infested with rats, or worse, a deadly cobra as one athlete reported.

Fancy waking up with one of these in your face?

Whatever next. Thoughts welcome 🙂

“The email you wish you’d never sent…”

December 11, 2009

Everyone’s had that moment of instant regret when being a little too trigger-happy with the  ‘send’ button on an email, but no one perhaps as much as Holly, a grad at Deloitte. Or rather, ex-grad…read on…

Here’s how it all started…


What started on Tuesday this week has become a viral phenomenon in a matter of days, being sent on to team members, colleagues and friends and not only in Deloitte. In fact, this one email has become so widespread that even the Times Online has picked it up and ran a story leading with the headline “Holly went lightly after he-mails turned viral”.

See the Times’ story here:

What was meant to be a bit of office Christmas fun has turned into a viral sensation that has forced Holly into quitting her job on the grad scheme at Deloitte after just four months. Poor girl…

21st Century Victorian technology?

December 2, 2009

Apparently there’s a growing group of people out there who are redesigning modern technology to fit in with a Victorian aesthetic. According to Wikipedia, “SteamPunk fashion” has no set guidelines, but tends to synthesize modern styles as filtered through the Victorian era. SteamPunks even have their own magazine.

SteamPunk fans apparently take inspiration from works of fiction like Alan Moore’s and Kevin O’Neill’s The League of Extraordinary Gentlemen, or the novels of H.G. Wells and Jules Verne, where extremely advanced inventions are made possible through Victorian level technology. So we’re talking about computers powered by steam, or clockwork time machines (in reality, of course, everyone knows that time machines require a DeLorean).

Still, it’s interesting to see how people are now customising the appearance of their technology to fit in with an aesthetic they like. In many ways it’s a logical step forward from customising the content and software you have on your personal devices.

It’s likely to be a growing trend: CyperPunk mp3 players and Zen big screen TVs are sure to follow.

Benson the Fish – RIP

August 6, 2009

Another classic story in the news this week – from last week’s story about cheese, to this week’s, about fish. Not wanting to seem food-obsessed, I’d like to point out that it’s not the eating kind, but the living kind. Well, actually, Benson, the fish in question, has now died. He leaves behind him the accolade of being Britain’s oldest, and largest carp, weighing in at a whopping 64lbs! Fatty fish eh? He survived for 25 years, and was caught, (and put back) over 60 times. I suppose being 64lbs meant he didn’t really have speed on his side, hence the reason why he was caught so much.

Benson...may he rest in that fishy heaven in the sea...

Benson...may he rest in that fishy heaven in the sea...

However, the point of my story is this: is it a slow news day?! This story made the FRONT page of The Times. The Times?! It then achieved a full page on page 4 of the same newspaper. Not being funny, but aren’t there other, slightly more important things to write about, such as the latest troops and their lack of equipment, or how a man has been arrested in connection to the Milly Dowler murder after all these years – that could have made the front page.

It’s a great light-hearted story, but I’m still amazed it was given so much space. Mind you, that doesn’t amaze me as much as the fact that the fish was 64 lbs. That’s more than half of my weight. Mental!

The first X Factor suicide?

June 30, 2009

It’s nearly that time of year again, when we all start casually cancelling our weekend plans, and staying in, rather than going out as YES, X Factor time will soon be upon us!!  (I realise that maybe it’s just me who cancels their plans….loser.)

However, this one story troubled me and I thought I should share it with you:

“An X Factor contestant has reportedly threatened to kill herself after failing an audition for the show.”

Dear. Lord. Apparently, after getting four no’s from the judges, the woman in her 50s ran out screaming she was going to ‘kill herself’. Producers were reportedly still with the woman an hour and a half after she made the threat, making sure she was ok.

Now don’t get me wrong, but I didn’t realise something like the X Factor could cause someone that much stress! I know you get your regular sob stories, and I’m not afraid to admit I get sucked in by them too – in fact, I love them. Even more worryingly, after the SuBo fiasco, this is the first year that the show’s producers have decided to have a doctor at the auditions, ‘just in case’.

I can see that shows like this are ‘make or break’ for someone, if it’s their dream. But suicide – seriously??

The perfect crime?

June 25, 2009

Have you ever thought about pulling off the perfect heist? Of course, there’s always the pesky police to worry about… but what if they refused to get involved? What if you could steal a million pounds with no risk of being caught?

Step up the latest trend in online crime. This time the victims are players of increasingly popular MMPORGs like World of Warcraft and Everquest. More and more Trojans are now being developed to steal players’ account passwords, so that thieves can get their hands on high-level characters and equipment. These can then be sold through online auction sites for large sums of money – reportedly some players will pay up to $1000 for a good character. Wash, rinse and repeat a few hundred times and you have a lot of money indeed.

As for the police, a player reporting such a crime might well meet with confusion and the injunction to “get a girlfriend” (or a life). It can even be argued that no crime has been committed because many developers state that in-game content remains their property…

How private is private?

May 29, 2009

Well, not very if you’re a celebrity. And, yes, I know that’s a given and pretty obvious, but I’d like to use a case study to highlight my point here.

Katie Price and Peter Andre: the perfect couple?

I’d like to look at the recent media coverage on what is undoubtedly turning into the country’s biggest marriage break-up (since Jen and Brad, of course).

At the start of the week, the media was reporting the break up in a fairly tasteful manner, stating that ‘Katie and Peter wanted to be left alone’ and that this was a ‘time when their privacy should be respected’.  Fast forward a few days however and you can’t turn the page in a newspaper or magazine without seeing their faces splashed all over it. It’s all turned pretty ugly, in fact.

Peter casually carries his promo CD to a meeting with his divorce lawyer...

Peter casually carries his promo CD to a meeting with his divorce lawyer...

Once again, the media has started a feeding frenzy on someone’s life, and fair do’s, celebrities offer themselves up on a plate for it.

However, this is what the public thrive on – well, those who love their daily dose of celebrity (and I include myself in this). A story has far more longevity if you can bring in past lovers, expert opinions on the matter (body language specialists are always my favourite) and so on and so forth. Dragging out a story is the media’s speciality, especially if it keeps changing every day, and some new juicy gossip arises.

Mind you, can you really blame the media, when celebs such as Mr Andre carry their new album around with them…?

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