Posts Tagged ‘Entertainment’

Thin enough? Sure. Catchy enough? Not sure.

February 6, 2009

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Whilst casually browsing the internet today I stumbled upon this gem of a story: Sony using a plus-size modelto advertise the thinnest LCD TV ever.

Ian Morris from CNET, has highlighted the irony of using Katie Green,  who ‘famously’ refused to lose weight when her agents told her it would beneficial to her career, and I have to say I agree with him.

Ignoring the TV, which I admit does look rather fabulous, I can’t help but wonder who came up with the idea of using the ‘Thin Enough?’ campaign. I can’t say it’s the most original advert I’ve ever seen.

Surely it’s going back to the ‘sex sells’ angle – which Sony clearly think is the case in this instance. Maybe this advert will appeal to men in the first instance, purely because it features a half naked, gorgeous woman – who looks remarkably thin, I might add. But as for reeling in women – a notoriously hard market to captivate in technology – a picture of a semi naked woman isn’t going to cut it.

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The Mist

August 8, 2008

 

When road-kill fights back...

When road-kill fights back...

 

This is the best film I have seen in a long time.

Based on a Stephen King novella of the same name, The Mist sees a small group of terrified citizens becoming trapped together in a supermarket as a mysterious white mist envelopes the entire town.

This is a creature-feature, but it’s more about paranoia, religious fanaticism and the price of hopelessness than it is about monsters. And if any of you ever wondered how fast society would break down when the pressure’s on – this film answers that question pretty accurately!

The Mist is tight and suspenseful, showing you only just enough blood to keep you on your toes, unlike the recent exercises torture porn that have dominated cinemas. The relatively static location and constantly changing threats just ratchet up the suspense.

This is a film with tension, character development, plot and action. It’s a film that will make you think long after the credits roll. It’s a film filled with metaphor and deeper meaning, but it still works as a popcorn cruncher.

And the ending is just perfect. Darabont seems to be one of few directors really capable of bringing off great endings to the stories he tells.

The Mist also shows how prevalent certain technologies have become since the original novella was written in 1980. Like many horror films now – The Mist has to make a point of showing that there is no mobile signal early on, so no one can call for help! At one point the protagonist also uses his Motorola as a flashlight in a dark room – a great touch, because using a phone-as-flashlight is something we’ve all done. In the same way, watch sales are dropping because people now use their phones as pocket-watches. Ever used a CD as a mirror? Just some examples of technologies designed for one thing finding another improvised use in real life!

But no matter how clever you are with your cell-phone, the giant tentacle creature is still going to eat you.

Consumers win on digital music, so why are the other entertainment industries so behind?

May 22, 2008

The FT today reported how the value of music downloads and broadcasts has overtaken that of CD sales. For the music industry, this is no surprise. Over the past few years we have witnessed a huge step change in music “going digital” with big name bands snubbing their record labels and iPods becoming as prolific as slugs in a newly planted veg patch.

Meanwhile, the other media industries, particularly film and games, are sticking to their physical product roots and worrying about illegal downloads, ignoring the lessons that a heal-dragging attitude is fast teaching the music industry. From our side of the fence, we’ve seen a growth in young companies that are legitimate digital content retailers. Some have media players embedded within them, some monetise peer to peer sharing (P2P) and others are mobile. What they all have in common is incredibly tight Digital Rights Management (DRM) protection.

The speed at which the media and entertainment industries are willing to respond to consumer demand for digital is tiresome. We’ve been talking about the issues and barriers through our PR efforts for years now. With the proof of digital demand from the MCPS-PRS Alliance and extra pressure from this year’s explosion in green interest, with people realising that no physical products means no plastic packaging, will we see the fruition of a true digital revolution before the next decade?


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