Posts Tagged ‘interns’

The Low Down: Internships

September 5, 2011

Holly started interning here at Skywrite PR six months ago and as of this month will become a fully fledged employee. Therefore, she thought now was as good a time as any to look back at her internship and highlight her top tips for others about to embark on an all important internship:

Read all about it

Working in PR, you can never read enough. It really pays to have a strong understanding of all current affairs, and by that I mean worldwide news headlines, celebrity (and industry) gossip, social media trends and the latest industry news. A really thorough knowledge of current topical issues will help you in all areas of your internship, including pitching to journalists, brainstorming and drafting copy.

Short term pain = long term gain

Keep looking ahead. You may not be given the exciting or important jobs that you had hoped for straight away, but the important thing to consider is how these (sometimes menial) tasks will help you to achieve that highflying career you’ve always dreamed of.

Just remember, the agency’s MD will have at one point made the tea/coffee, stuffed 500 press packs and clipped endless pieces of coverage at the start of their career too.

We all have to start somewhere!

Eager Beaver

One way to help ensure you are given increasing amounts of responsibility during your internship is to show you’re eager to learn and get stuck in. From my experience, eagerly undertaking the menial tasks and executing them with great attention to detail will build trust between you and your team. In turn, this will make your mentors more likely to task you with the more exciting PR jobs and mean you will gain a larger variety of experience.

Time don’t wait for no one

Whether your internship is for 2 weeks or 5 months, it will fly by. So make sure you grasp the opportunity from day one and try not to rest on your laurels at any point – it could mean the difference between being offered at full time job or going back to unemploymentville!

Any other questions?

Be inquisitive, feel free to ask the team about their background, tips and career highlights – you’ll learn a lot about what a career in PR actually entails. You’ll find most seasoned PR professionals are very willing to help out the next PR generation in any way they can.

Lastly, enjoy – not only will you learn loads of invaluable tools and information, you’ll meet some awesome people and have a blast!

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