Posts Tagged ‘pinterest’

Why we love Pinterest…

March 21, 2012

We’ve recently discovered Pinterest. I use the collective ‘we’ here, as the whole office seems to have started pinning with excitable interest all the time. We know Pinterest has been about for a while, but it would seem we have all hopped on this bandwagon at the same time.

Just in case you haven’t heard of the latest social network to ride the mainstream wave, let me tell you a little bit about it. To put it simply, Pinterest is a virtual pinboard. Pinterest lets you share the things you find on the web in one place and share it for others to see. As the site itself suggests “People use pinboards to plan their weddings, decorate their homes, and organize their favourite recipes”. Ben and his team go on to say, “Best of all, you can browse pinboards created by other people…browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests”.

So there you have it. Pinterest seems simple enough. It seems to make sense. But why do we love it? After all, this isn’t the first website we found useful and simple. But this is definitely one of the first to capture users in the way that it has.

Let’s see if I can explain it for you. At the moment the site is gaining users on an invite only basis. If you don’t know someone using the site you can request an account from the team.  Hoop number two comes in the form of a Facebook of Twitter account: you need one. You don’t have to link them to your Pinterest account…but you now seem to need one to get started (A sign the site is getting far more mainstream perhaps?). 

However, from then on, the site acts very differently to other social networks. It doesn’t suggest friends you might know. It doesn’t suggest people you might like. What it wants to know is what you like! What things do you like doing? What stuff you want or use? What bits and bobs do you like looking out for, or simply which books do you read? It’s all about the content you find interesting.

From there Pinterest builds you a profile. It starts following peoples’ pinboards for you and all of a sudden your home screen bursts into life with content you like. The first time I logged on I was greeted by a dramatic landscape of the sun setting over mountains, an image of Mark Cavendish in full flow and a pair of Kurt Geiger boots. As I had expressed an interest in photography, sport and mens apparel (amongst other things) it wasn’t a bad start.

So it’s “different” I hear you say. It’s “intuitive”. But that can’t be it surely? Well no. To put it bluntly, it’s easy, quick, and simple and that appealed to a different part of us. This is a visual platform. We like to think of ourselves as creative and for that reason we love Pinterest. We love hearing what people have got to say, so we all spend time reading blogs, magazines and papers. But that can sometimes be a little time consuming. Not having enough time is definitely why most of us here love Twitter. We can dip in and out of our streams and see what the wider world is saying in just a couple of minutes. But what we really like is a story. Having a picture painted. Setting the scene and provoking thoughts in more than 140 characters but in less time than a blog post.

Pinterest therefore offers to plug the void in our random and creative minds. I can pin work thoughts to a shared “PR Stunts” board I have access to. But at the same time, I can pin pictures of my next pair of ski boots or a barrel wave image I see that made me crave sand between my toes. After all, a picture paints a thousand words doesn’t it? All three of these images take no more time to glance at, but all of them could send me off thinking about them for the next 10 minutes with nothing more than an image for a starting point.

Finally, just to prove one of my first points about this platform being simple: I taught my mum how to use Pinterest at the weekend. It took me about 10 minutes and she loved it. It is the first social networking platform that she has shown any interest in, or even a vague understanding of.

So if you haven’t discovered Pinterest yet, why not give it a go? If you can’t be bothered to wait for your invitation request to be answered, then ping one us an email and we will happily share an invitation with you.

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