Posts Tagged ‘research’

We are your family now…

August 24, 2010

New research from the Helsinki Institute for Information Technology HIIT and the University of Turku in Finland has found that online communities, whether they are formed through games, social-networking sites or other virtual groups, offer “crucial socialisation and identification experiences” for today’s teens.

The study looked at 4,299 people from Spain, Japan, and the UK who use the social-networking site Habbo. These online friendships were rated to be as powerful as the participant’s connection to their own families and real-world friends.

It seems that, in technologically mature countries, the online world provides a more inclusive source of social identification than traditional friendships – possibly because these connections are likely to be built on many mutual interests and greater pre-selection. And, of course, online communities can also help you to keep in touch with distant friends and family.

Some may bemoan this research, claiming that it indicates a dangerous decrease in real-world interactions. Others may see it as a sign that teenagers are actually becoming more social and breaking the traditional boundaries of friendship built around age or geography.

Skywrite recently held a seminar on our own research report – The Science of Friendship. The panel considered the online habits of consumers and whether or not online recommendations through social media sites are listened to or ignored.

“Zombies pose serious risk”

August 18, 2009
Its inevitable

It's inevitable

Researchers in Canada have come to the disturbing conclusion that we will need “to hit [the undead] hard and hit them often” in order to have any chance of surviving a zombie outbreak.

Professor Robert Smith? (sic), from the University of Ottawa, came to this disturbing conclusion after using mathematical modelling techniques to plot the course of a potential zombie take-over. He found that only a series of frequent attacks of increasing ferocity would have any chance of stemming the tide – and that tactics such as capturing or curing the zombies would be doomed to fail.

However, the research also has implications for the spread of highly infectious diseases, such as new deadly strains of swine or bird flu. Pigs might fly, I hear you say, but it’s true.

Professor Neil Ferguson, from Imperial College London and a government advisor on containing the spread of swine flu, responded: “The paper considers something that many of us have worried about…what would be a feasible way of tackling an outbreak of a rapidly spreading zombie infection?” Professor Ferguson further commented to the BBC: “My understanding of zombie biology is that if you manage to decapitate a zombie then it’s dead forever. So perhaps they are being a little over-pessimistic when they conclude that zombies might take over a city in three or four days”.

So, when the inevitable zombie apocalypse comes, it’s essential that we clamp down on them fast and hard.

I think that’s something we can all agree on.

Zombie apocalypse

Crackdown needed?

%d bloggers like this: